This year’s Open Enrollment Campaign theme is “Get It. Use It. Keep it.”

Tone & Messaging Intent

“Get It. Use It. Keep it.” is an action-driven campaign aimed at individuals and families to encourage activation during open enrollment.

Target Audience

This broad campaign is designed to reach diverse audiences, from college students and young entrepreneurs to growing families. The content is comprised of local influencers who reflect the targeted audience and will be available to appeal to both English-speaking and Spanish-speaking audiences.

 Open Enrollment is from November 1st, 2024 - January 15th, 2025. Help spread the word in your network. Click a button below to jump to the respective section.